Open video is the movement to promote free expression and innovation in online video. OVC is a two-day summit to explore the future of video on the web. Learn more...

Presented by
Open Video Alliance

New York Law School

New York Law School

With support from


Cloud Video Encoding


Yale ISP

Bocoup — The Javascript Company


Pace University Seidenberg School

Supporting OVC
Learn more about supporting OVC

a coalition of individuals and organizations dedicated to creating and promoting open technologies, policies and pratcices. Mozilla
Information Society Project

learn about supporting OVC

Mapping the Open Video Ecosystem at OVC 2011

Who makes video? Who licenses video, and on what terms? Who aggregates and distributes video? How are different kinds of video encoded? How does video travel across the Internet and other kinds of networks? What roles do backbone providers and content delivery networks play in the process of transmitting video on the Internet? How much control do ISPs have over users’ ability to access video? Who is capable of exercising political control over video? And what can you do with video once it gets to a device? It’s impossible to answer these questions from a one-dimensional perspective. Rather, the open video ecosystem should be thought of as a multi-layered environment. But, with more content creation, network capacity, device options, and sharing platforms than ever, it can be difficult to grasp the the way that these layers interact.

Open video is based on the concepts of sharing, including source code, ideas, applications, best practices and standards. This movement promotes collaboration and open communication, free expression and innovation in the online video space. Simple as this sounds, the open video ecosystem can be a difficult landscape to traverse. It is comprised of multiple layers, involving the (un)coordinated work of various entities, including content creators, Internet service providers (ISPs), content distribution platforms, aggregators, and ultimately, the end user. Advanced technology, which has opened the door for comprehensive innovation in layers such as content creation and bandwidth, and the often overlapping nature of key players, continually adds new dimensions to the ecosystem.

As the Internet becomes a ubiquitous part of our lives, it’s easy to take these complex technologies and networks for granted. This has led to consequences such as regulatory asymmetry and undue reliance on traditional media models. At the same time, technologists often don’t understand the reasoning or hierarchies behind policymaking. By visualizing each layer and its context within the whole video landscape, a map of the video ecosystem will help to close the comprehension gap and create new avenues for collaboration and participation.

At this year’s OVC, we’ll try to make sense of it all. Marvin Ammori and Nicholas Bramble will lead a multi-part workshop to make a comprehensive infographic. They’ll be joined by sketchnoter Amanda Lyons (VISUALS for CHANGE), who will lend her artistic ability to help lay the foundation for the map, and a cast of experts from across the regulatory, software, and content spectrum, including policymakers, video makers, distributors, investors, and developers. The graphic will illustrate how different layers of the open video ecosystem, from devices and bandwidth, to software and standards, and filmmaking and distribution, fit together—and what kinds of legal, competitive, or creative constraints are in place at each layer. In creating this map and refining our understanding of the economics and the infrastructure of the open video ecosystem, we will develop a better sense of how to interact with a variety of public and private design levers important to the future of open video.

Plus, it will look cool.

Register by Wednesday for OVC 2011.

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